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Golf Channel:

Shotmakers

STN Digital had the exciting opportunity to work with long-time partner Golf Channel to script, shoot and create cutting-edge social content for the network’s brand new reality competition show, Shotmakers. Content captured and created by STN was used in show episodes and promos, golf channel social accounts, competitor social accounts and digitally. 

 
From start to finish, it was a pleasure to work with STN on this project; their creativity and expertise in production truly left a lasting impression on our team at Golf Channel.
— Jacqueline Strouse, Senior Manager - Social Media
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PREPARATION

STN proposed an all-encompassing on-site plan to capture content and strategize what types of content would produce the best results for Golf Channel’s KPIs. Those KPIs being show awareness, show tune-ins, social engagement and competitor engagement. STN also created a detailed production schedule to maximize time and efficiency while on-site.

 
 
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EXECUTION

While on-site we were able to capture gorgeous shots of competitors, b-roll, fun green screen content and social-focused vertical content.

 
 
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THE RESULTS

We were able to create dynamic social, linear and digital content that maximized interest and awareness for the show. We established a customized look/feel that was eye-catching and true to the nature of the competition. 

SOCIAL

 
 
 
 

LINEAR

DIGITAL

 
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PRESS