STN Digital had the exciting opportunity to work with long-time partner Golf Channel to script, shoot and create cutting-edge social content for the network’s brand new reality competition show, Shotmakers. Content captured and created by STN was used in show episodes and promos, golf channel social accounts, competitor social accounts and digitally.
STN proposed an all-encompassing on-site plan to capture content and strategize what types of content would produce the best results for Golf Channel’s KPIs. Those KPIs being show awareness, show tune-ins, social engagement and competitor engagement. STN also created a detailed production schedule to maximize time and efficiency while on-site.
While on-site we were able to capture gorgeous shots of competitors, b-roll, fun green screen content and social-focused vertical content.
We were able to create dynamic social, linear and digital content that maximized interest and awareness for the show. We established a customized look/feel that was eye-catching and true to the nature of the competition.